A portfolio is a key tool required when applying for any roles within graphic design, and of course roles within the fashion industry are no different. While interviewing well is also equally important, a comprehensive fashion portfolio will help communicate your style, ability, creativity and understanding of the industry to a potential employer. Without a portfolio, you’re unlikely to be considered for a role in graphic design.
With that in mind, when everybody has a fashion portfolio, how can you create one that helps you stand out? Read on to find out…
1. Quality over quantity
When creating your portfolio, it can be tempting to include everything you have ever worked on. Especially if you are just starting out. Rather than trying to include a full range of your work, instead focus on including what you are proud of . You should only include your best work, and the work that you feel best represents yourself as a designer.
We all have to start somewhere. If you’re applying for your first role in graphic design, you might be wondering how you’re expected to build a portfolio without any work experience. The answer is creating experience for yourself…
Set yourself some briefs, and create visuals and more to include in your portfolio. You could even include your design brief. This can be made up, or based on improving an existing brand. In doing this you can communicate your ability to be creative, think outside the box, and follow briefs well.
3. Keep it simple
It’s a known fact that people have short attention spans, particularly when it comes to looking at something on a screen. If you’re sending your portfolio as part of your job application via email, make your portfolio stand out by focusing on clean and simple design.
4. Showcase variety
If possible, include a variety of forms of design to show your full skill set. This could include website design, logo design, packaging and illustration.
5. Be flexible
If you know the brand well that you are interviewing for, consider creating a portfolio just for them. This could include tweaking your current portfolio, or creating an entirely new portfolio. Showing them that you are already on brand and understand their vision is a great way to get your foot in the door.
6. Digital and print
It’s likely you will need a digital version of your portfolio to apply for the role initially. You might want to also consider taking a physical version of your portfolio to any interviews you might get. In our digital era, few people would think to do this. In getting your portfolio printed, this shows you’ve gone the extra mile. As well as providing a great talking point face to face.
7. Keep things current
Avoid including anything dated. As a general rule, don’t include anything that’s more than three years old. If you’ve been taking some time out, and don’t have an up to date work to share, set aside some time and get busy on creating some new examples of what you can do.
8. Go for on-brand cohesive design
Avoid creating a portfolio that looks like it’s a collection of lots of different peoples’ work. Instead create a final product that is on-brand, cohesive and represents your style well. If you’re yet to define your personal brand, take some time to set out some guidelines to work to. Create a portfolio that is a true representation of your design style.
A carefully planned and well structured portfolio could be the difference between getting an interview and not getting an interview. It’s a key tool to help you get your foot in the door early on, and could even result in you being a favourite before you’ve even been invited to interview.